Lack of Information Halting Investment in Africa

by Developed Africa 9. July 2013 09:00

Developed Africa is designed to allow clear, concise information about commercial Opportunities in Africa. A new survey by FTI Consulting suggests that such a service is absolutely vital:

...on the eve of President Obama’s visit to Africa to bolster U.S. - African trade and political ties, eight of every ten, or 80 percent of institutional investors surveyed in the United States are largely unaware of investment opportunities on the continent."

As Obama's visit to Africa has now ended, some commentators have recognised the lack of attention paid to the continent by investors and may seek to heed Obama's call to "come on down" to Africa. As highlighted by FTI Consulting, their research suggests that communication might be the defining issue for investment in Africa,

Africa has the potential to be a destination of choice for U.S. institutional investors given its abundant natural resources, eco-tourism potential and favourable demographics. Many African countries already are capitalising on their various assets and have been identified as high-growth geographies by institutional investors. However, it is critical to sustained economic growth that key African messages are continually heard, expanded and understood so investors are aware of the investment opportunities in during a time of great global trade competition. Our research showed there still is work to be done in this regard.”

While there are some good examples of African business reporting in the mainstream press, services like Developed Africa are an exciting, interactive way of combating the issue of communicating business opportunities from African based commercial entities.

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Categories: Communication | Information | Investment | Trade

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